If my advert was to be promoted on national television it would have to follow certain rules and other benefits in advertising from data rate cars to informations packs.
The information shown is telling us that you can have your advert on normal advertising time or you could have sponsorships , this is all on the ITV website the good thing is about the ITV website is that all the various ways of promoting adverts makes more potential advertisers want to use ITVs services. The image below shows all the way in which the audience can choose in which way they advertise.
This image shows that the promotion is a wide range of media opportunities. This information is useful to the audience as they have a good idea of what to expect when applying into the advertising world. Like i said before this is great because of the so many opportunities that itv can offer you for your advert.The next image below is a rate card of what an ideal cost for the advertisers are going to be in various countries.
This is useful for the audience as it gives an idea of how much it will cost and the income and outcome of money going towards ITV studios and if it is worth the money to pay into the Studios. There are benefits within this chart as it shows that rates can increase by 20%. This next image is about how many times the advert will been shown so it can relate to how many people will see your advert and if its worth the money once again. This is here to tell the advertisers what to expect in the industry of advertising. The benefits of this is the fact of the age you are the more it is seen.
This final image is just an addressing image of what you can promote on certain programmes and how you can promote it , this is good to know so you don't get into trouble by promoting something you shouldn't.
Pre Production:
When i started my filming for my advert i had to make sure all my paperwork was clearly looked over including my storyboard, this was important as i needed a good plot for my purpose of filming this advert. To complete my storyboard i used 6 different stages, These stages had to have relevance to the logo to make this advert successful. I need to make sure everything was complete in my storyboard before i moved onto my next task. Once that task was complete i needed to move onto my risk assessments and health and safety whilst filming. This was important to do as the risks of the environment could effect the filming or the people included in the filming of the advert. when this was also complete i moved on to my call sheets and Reece, these were the most important to fill in as this will be the safety of the filming incase anything goes wrong.
Production:
Moving onto my actual production of my advert i began with filming a basic opening scene. I chose to walk into the advert as if I'm walking the audience into the advert with me. Once i filmed this part of my advert i began to follow my storyboard. Although i started filming the part of my storyboard i was supposed to do never worked out. Therefore, i had to improvise instead of the scene in the shop. This is in the advert and shown where i get a mysterious character to give me the drink 'revenge'. This improvisation had to come to mind very quickly as i didn't want to spend too much time on the filming. This was important as i had to make time for the editing. Whilst filming i also got more than enough footage and this was because i would had a backup plan incase the editing didn't turn out the way i wanted it to.
Post Production:
Once i had all my footage and paperwork finished i move on to my editing for my film. To begin i got all my footage and picked out the best recordings of each scene. The best scene were then put together and checked to see what an overall time would be. The time was longer than expected therefore i cut off any spare seconds on the footage and got it to fit down to a suitable size for an advert. This advert is important that is it not too long or not too short. Once this was all sorted i needed to put in my audio. Firstly, with the audio i cut all the background music from the filming. After that i continued forward by finding a good instrumental to fit to the advert. The music i chose was ' counting star by one republic'. This was a great song as it was slow at the start where the advert is building up to a point like the song where everything changes. Once completing that part of my editing i needed to put in my voice over at the end where the logo appears. For this i needed a deep voice so it sounded more masculine and powerful. therefore, i used my class mate Mummit. Everything was almost complete then but i wanted some special effects to top it off so i recorded a punching/ smacking sound for when i go back for 'revenge' and then everything was complete.
The video above shows a good response and improvement points. The reason i did this video is to collect ideas and conclusions for future filming and editing. From this video i had discovered who my target audience is and many other specialities in the edit. From making this video i believe that focus groups are important as it give a strong output on your filming and how improvements can be made to make a more successful film. This type of research is qualitative research and this is important information from a target audience.
After i did my research on a focus group video i did some research on a poll junkie, The poll junkie is Qualitative research. This was more about ratings and numbers such as when you look on IMBD for film ratings. This is also important as it tells you whats good and whats bad in a quick and simple form. This is also more time efficient for making the advert quicker than normal. Furthermore, this research shows the audiences personal preference to what should be changed and what should stay the same. The good thing about this piece of research is that my target audience were the ones that answered the survey. This survey is directed to my personal target audience.
This is the logo for my advert 'Revenge'. This advert simply was created by editing texts and messing around with filters that i could use on the text and images. This also had to look as if it had energy in the logo thats why the feature of a lighting strike is in the image as well. The reason why there is a wolf in the image is because they are strong and full of energy but are also sly like 'revenge' is sly. The colour red signifies danger and wolfs are dangerous and also fits with the flavour ' sour cherry'.
I began to create by firstly looking for a suitable font for an energy drink. Considering that the title of the logo is revenge i had to look for something that was dark and sly for it to link into the plot of this drink. The font i used is called 'Dark Wild wood'. This was good for my advert as it was revealing the so called 'Revenge'.
Once i found a suitable font i began to look for a logo or object which is sly and has revenge such as a wolf. This is where the wolf came into place, This wolf has red highlights in the head as it gives it the energy to the advert. The red also signifies danger, This is a good thing to refer to as danger is related to revenge.
The red highlights in the wolf looked amazing so i invoked the glow into the text to link to the wolf even better. The logo looked good but i needed something more to make it look even better than before, it needed more energy such as a lighting strike, This blue lighting strike changed everything. The only issue now was the logo wasn't visible in some places. Therefore, I needed a suitable background for my logo to be visible in places. This is why i chose a gradient background so it was visible at any point in the logo. The black and white was most suitable for the other colours to stand out.
Media formats including
film, television, newspapers and public advertising are all reviewed by the
Advertising Standards Authority is the UK regulator of advertising to make sure
the advert is safe to promote.
The advertising standards
authority use a strategy to ensure that the ads they release are responsible this
makes sure there are no bad impacts on the UK audience.
There are different reasons
from a documentary to be approved or disapproved, One example is this advertisement
below and why it was upheld in a clear explanation.
Koosday
Events:
This is a Koosday Event
poster which was upheld by the Advertising Standards Agency. The ASA first
received a complaint that the advert related driving to drinking alcohol. The
ASA upheld (banned) this advert because the person in the image is in a
intoxicated sate, while the text reads "I don't want to die sober"
The ASA claimed that this was a direct link between driving and heavy drinking.
So the advert was upheld because it was seen as a danger to the public and
also violated the ASA's rules and regulations. This is one reason why adverts
should be brought upon the ASA.
In conclusion the
advertising standards agency is created to protect audiences from any offensive
or harmful material in advertisements within the United Kingdom and also
regulates the rules and standards for British advertising.
Summary
First scene: A teenager is walking home from college and is frightened to approach the two bullies which hurt him everyday, But once again the bullies struck.
Second scene: The boy is weak and needs to grab a drink to lighten the mood and luckily finds a pound on the floor and heads towards the shop.
Third Scene: The boy gets stopped in the streets by a random stranger and is offered a drink called revenge for the pound the boy has.
Fourth scene: The boy drinks the drink and becomes stronger and wants to plan a 'revenge' on the bullies as the power of the drink has 'released the wolf within'. The boy gives the bullies a taste of there own medicine.
In this post i will be evaluating the following advert on British television, going into detail with each advert explaining all the structures, techniques and characteristics of products or services.
Structure: The structure of this advert is a anti- realist narrative, which means, the advert wouldn't happen in every-day life. (you wouldn't see a pony dancing). This advert was filmed in a humorous way, this is to relate to the slogan for the advert, ' silly stuff, it matters'. The camera shots used in this advert are the following; weather shot (at the start), very wide shot (0.06), close up (0.07), extreme close up(0.09), Wide shot(0.13), Cut-in (0.23). the camera angles that are involved are; eye-level, high angle, low angle. the iconography that is most recognised in this advert is the tractor that goes past half way through. The editing used is quite obvious , the pony is moon walking, The lighting involved is the sunlight but not too bright, the sound of the advert goes the the beat of the pony. The music stops when the pony stops. The special effects used are the rocks falling from the cliff when the pony dances too far to the edge of the cliff.
Techniques: The way in which this advert comes across is the fact that the pony has freedom , as do you on the Internet. The emotional messages are to make you happy about your freedom on the Internet. This also makes the audience feel happy in a social position.
Characteristics of products or services: The benefits offered are freedom on the Internet with no extra cost, this is an advantage over many other mobile networks. The unique selling proposition (USP) of this advert is to show that the benefits are worth paying for. The lifestyle appeal is recognised by the hash tag involved in this advert. This pony has made the network 3 more recognisable for everyone to see, 3 is known for the dancing pony.
Structure: The form of this advert is anti-realist narrative, in the style of a humorous approach towards the audience, also it is parodic. The camera angles used are eye-level and wide shot. In this case the iconography is the main character as he is interpreting the fact that he is driving a car, The advert is based on saving money of car insurance. The editing used in this advert is used for the man sat down throughout the advert. The lighting for this advert is different throughout , it is like the man stands out as he goes into a crowd of people after driving his car. The music used has a beat to it to recognise snoop dogg for the advert which leads up to seeing him at the end. The special effects are the smoke trails coming from the mans feet. The graphics used are at the end when snoop dogg presents how you save money.
Techniques: The advert addresses the audience with a humorous but serious money matter and this is more persuasive by using the emotional responses from the audience would be celebrity endorsement.
Characteristics of products or services: there are benefits offered from this advert which are money deals. This is done using a certain method called unique selling proposition (USP). This is done using celebrity endorsement.
HTTP: https://www.youtube.com/watch?v=eEfgVU_3tFU
Name: 2015 Vauxhall Corsa UK TV Advert
Structure: The form of this advert is realist narrative and documentary. This advert explores all the A-Z of corsa. The style of this advert is humorous and socially real. The camera angles used in this example are all of the possible , This advert has a wide range of shots which varies throughout. The iconography is also the whole advert as the a to z all link in with the car. The editing with the lighting and sound varies such as when the night comes it shows the car lighting up whilst two people are in the car. The sound of the video is edited to fit the speed of the slides between each letter it represents. The music used in the background has a fast beat to fit in with the speed of the transactions between the letters. the graphics are used at the end of the slides when introducing the price.
Techniques: Each of the slides have a hidden message as it shows the link between the car and how it is accessible using the car. the emotional response to the car is about the social position, in society the car could help with at least one thing from a - z.
Characteristics of products or services: The benefits offered with buying this car is, you can use it for anything a-z. It also shows a lifestyle appeal by using a brand identity which is vauxhall.
HTTP: https://www.youtube.com/watch?v=c-PfqVlBUuQ
Name: Cravendale | Barry the biscuit boy
Structure: The form of this advert is anti- realist narrative but also an animation story.The style of this advert is humorous and surreal and could also be dramatic as the quote says "you can literally loose you head over cravendale". There are a range of conventions used in this advert, camera angles and shots are two of the many, The camera angle used in the advert is eye- level. The camera shots used are wide and close ups. The iconography for this advert is the milk river because cookies and milk are a common pair to eat and drink. The editing of this advert is the whole advert such as the focus on the cookie boy and the corns beside him at the river that have faces. The sound/music has an old fashioned voice adjustment, this is used to make the story sound real and an old tale towards the audience. The graphics and the special effects are when he dives into the milk it goes into slow motion.
Techniques: The advert uses a range of techniques. One of which is the associations with the milks promotion.
Characteristics of products or services: The lifestyle appeal will be healthier if you drink cravendale milk and it will also be known for barry the biscuit boy.
