In this post i will be evaluating the following advert on British television, going into detail with each advert explaining all the structures, techniques and characteristics of products or services.
Name: Three - The Pony
Structure: The structure of this advert is a anti- realist narrative, which means, the advert wouldn't happen in every-day life. (you wouldn't see a pony dancing). This advert was filmed in a humorous way, this is to relate to the slogan for the advert, ' silly stuff, it matters'. The camera shots used in this advert are the following; weather shot (at the start), very wide shot (0.06), close up (0.07), extreme close up(0.09), Wide shot(0.13), Cut-in (0.23). the camera angles that are involved are; eye-level, high angle, low angle. the iconography that is most recognised in this advert is the tractor that goes past half way through. The editing used is quite obvious , the pony is moon walking, The lighting involved is the sunlight but not too bright, the sound of the advert goes the the beat of the pony. The music stops when the pony stops. The special effects used are the rocks falling from the cliff when the pony dances too far to the edge of the cliff.
Techniques: The way in which this advert comes across is the fact that the pony has freedom , as do you on the Internet. The emotional messages are to make you happy about your freedom on the Internet. This also makes the audience feel happy in a social position.
Characteristics of products or services: The benefits offered are freedom on the Internet with no extra cost, this is an advantage over many other mobile networks. The unique selling proposition (USP) of this advert is to show that the benefits are worth paying for. The lifestyle appeal is recognised by the hash tag involved in this advert. This pony has made the network 3 more recognisable for everyone to see, 3 is known for the dancing pony.
Name: Money Supermarket Advert Featuring Snoop Dogg
Structure: The form of this advert is anti-realist narrative, in the style of a humorous approach towards the audience, also it is parodic. The camera angles used are eye-level and wide shot. In this case the iconography is the main character as he is interpreting the fact that he is driving a car, The advert is based on saving money of car insurance. The editing used in this advert is used for the man sat down throughout the advert. The lighting for this advert is different throughout , it is like the man stands out as he goes into a crowd of people after driving his car. The music used has a beat to it to recognise snoop dogg for the advert which leads up to seeing him at the end. The special effects are the smoke trails coming from the mans feet. The graphics used are at the end when snoop dogg presents how you save money.
Techniques: The advert addresses the audience with a humorous but serious money matter and this is more persuasive by using the emotional responses from the audience would be celebrity endorsement.
Characteristics of products or services: there are benefits offered from this advert which are money deals. This is done using a certain method called unique selling proposition (USP). This is done using celebrity endorsement.
HTTP: https://www.youtube.com/watch?v=eEfgVU_3tFU
Name: 2015 Vauxhall Corsa UK TV Advert
Structure: The form of this advert is realist narrative and documentary. This advert explores all the A-Z of corsa. The style of this advert is humorous and socially real. The camera angles used in this example are all of the possible , This advert has a wide range of shots which varies throughout. The iconography is also the whole advert as the a to z all link in with the car. The editing with the lighting and sound varies such as when the night comes it shows the car lighting up whilst two people are in the car. The sound of the video is edited to fit the speed of the slides between each letter it represents. The music used in the background has a fast beat to fit in with the speed of the transactions between the letters. the graphics are used at the end of the slides when introducing the price.
Techniques: Each of the slides have a hidden message as it shows the link between the car and how it is accessible using the car. the emotional response to the car is about the social position, in society the car could help with at least one thing from a - z.
Characteristics of products or services: The benefits offered with buying this car is, you can use it for anything a-z. It also shows a lifestyle appeal by using a brand identity which is vauxhall.
HTTP: https://www.youtube.com/watch?v=c-PfqVlBUuQ
Name: Cravendale | Barry the biscuit boy
Structure: The form of this advert is anti- realist narrative but also an animation story.The style of this advert is humorous and surreal and could also be dramatic as the quote says "you can literally loose you head over cravendale". There are a range of conventions used in this advert, camera angles and shots are two of the many, The camera angle used in the advert is eye- level. The camera shots used are wide and close ups. The iconography for this advert is the milk river because cookies and milk are a common pair to eat and drink. The editing of this advert is the whole advert such as the focus on the cookie boy and the corns beside him at the river that have faces. The sound/music has an old fashioned voice adjustment, this is used to make the story sound real and an old tale towards the audience. The graphics and the special effects are when he dives into the milk it goes into slow motion.
Techniques: The advert uses a range of techniques. One of which is the associations with the milks promotion.
Characteristics of products or services: The lifestyle appeal will be healthier if you drink cravendale milk and it will also be known for barry the biscuit boy.
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