Evaluation for advert

Pre Production:

When i started my filming for my advert i had to make sure all my paperwork was clearly looked over including my storyboard, this was important as i needed a good plot for my purpose of filming this advert. To complete my storyboard i used 6 different stages, These stages had to have relevance to the logo to make this advert successful. I need to make sure everything was complete in my storyboard before i moved onto my next task. Once that task was complete i needed to move onto my risk assessments and health and safety whilst filming. This was important to do as the risks of the environment could effect the filming or the people included in the filming of the advert. when this was also complete i moved on to my call sheets and Reece, these were the most important to fill in as this will be the safety of the filming incase anything goes wrong.

Production:

Moving onto my actual production of my advert i began with filming a basic opening scene. I chose to walk into the advert as if I'm walking the audience into the advert with me. Once i filmed this part of my advert i began to follow my storyboard. Although i started filming the part of my storyboard i was supposed to do never worked out. Therefore, i had to improvise instead of the scene in the shop. This is in the advert and shown where i get a mysterious character to give me the drink 'revenge'. This improvisation had to come to mind very quickly as i didn't want to spend too much time on the filming. This was important as i had to make time for the editing. Whilst filming i also got more than enough footage and this was because i would had a backup plan incase the editing didn't turn out the way i wanted it to.

Post Production:

Once i had all my footage and paperwork finished i move on to my editing for my film. To begin i got all my footage and picked out the best recordings of each scene. The best scene were then put together and checked to see what an overall time would be. The time was longer than expected therefore i cut off any spare seconds on the footage and got it to fit down to a suitable size for an advert. This advert is important that is it not too long or not too short. Once this was all sorted i needed to put in my audio. Firstly, with the audio i cut all the background music from the filming. After that i continued forward by finding a good instrumental to fit to the advert. The music i chose was ' counting star by one republic'. This was a great song as it was slow at the start where the advert is building up to a point like the song where everything changes. Once completing that part of my editing i needed to put in my voice over at the end where the logo appears. For this i needed a deep voice so it sounded more masculine and powerful. therefore, i used my class mate Mummit. Everything was almost complete then but i wanted some special effects to top it off so i recorded a punching/ smacking sound for when i go back for 'revenge' and then everything was complete.

focus group research

The video above shows a good response and improvement points. The reason i did this video is to collect ideas and conclusions for future filming and editing. From this video i had discovered who my target audience is and many other specialities in the edit. From making this video i believe that focus groups are important as it give a strong output on your filming and how improvements can be made to make a more successful film. This type of research is qualitative research and this is important information from a target audience.

After i did my research on a focus group video i did some research on a poll junkie, The poll junkie is Qualitative research. This was more about ratings and numbers such as when you look on IMBD for film ratings. This is also important as it tells you whats good and whats bad in a quick and simple form. This is also more time efficient for making the advert quicker than normal. Furthermore, this research shows the audiences personal preference to what should be changed and what should stay the same. The good thing about this piece of research is that my target audience were the ones that answered the survey. This survey is directed to my personal target audience.

Creating the logo

This is the logo for my advert 'Revenge'. This advert simply was created by editing texts and messing around with filters that i could use on the text and images. This also had to look as if it had energy in the logo thats why the feature of a lighting strike is in the image as well. The reason why there is a wolf in the image is because they are strong and full of energy but are also sly like 'revenge' is sly. The colour red signifies danger and wolfs are dangerous and also fits with the flavour ' sour cherry'.

I began to create by firstly looking for a suitable font for an energy drink. Considering that the title of the logo is revenge i had to look for something that was dark and sly for it to link into the plot of this drink. The font i used is called 'Dark Wild wood'. This was good for my advert as it was revealing the so called 'Revenge'.

Once i found a suitable font i began to look for a logo or object which is sly and has revenge such as a wolf. This is where the wolf came into place, This wolf has red highlights in the head as it gives it the energy to the advert. The red also signifies danger, This is a good thing to refer to as danger is related to revenge.

The red highlights in the wolf looked amazing so i invoked the glow into the text to link to the wolf even better. The logo looked good but i needed something more to make it look even better than before, it needed more energy such as a lighting strike, This blue lighting strike changed everything. The only issue now was the logo wasn't visible in some places. Therefore, I needed a suitable background for my logo to be visible in places. This is why i chose a gradient background so it was visible at any point in the logo. The black and white was most suitable for the other colours to stand out.