Tuesday, 5 May 2015

focus group research


The video above shows a good response and improvement points. The reason i did this video is to collect ideas and conclusions for future filming and editing. From this video i had discovered who my target audience is and many other specialities in the edit. From making this video i believe that focus groups are important as it give a strong output on your filming and how improvements can be made to make a more successful film. This type of research is qualitative research and this is important information from a target audience.










After i did my research on a focus group video i did some research on a poll junkie, The poll junkie is Qualitative research. This was more about ratings and numbers such as when you look on IMBD for film ratings. This is also important as it tells you whats good and whats bad in a quick and simple form. This is also more time efficient for making the advert quicker than normal. Furthermore, this research shows the audiences personal preference to what should be changed and what should stay the same. The good thing about this piece of research is that my target audience were the ones that answered the survey. This survey is directed to my personal target audience.


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