Evaluation for advert

Pre Production:

When i started my filming for my advert i had to make sure all my paperwork was clearly looked over including my storyboard, this was important as i needed a good plot for my purpose of filming this advert. To complete my storyboard i used 6 different stages, These stages had to have relevance to the logo to make this advert successful. I need to make sure everything was complete in my storyboard before i moved onto my next task. Once that task was complete i needed to move onto my risk assessments and health and safety whilst filming. This was important to do as the risks of the environment could effect the filming or the people included in the filming of the advert. when this was also complete i moved on to my call sheets and Reece, these were the most important to fill in as this will be the safety of the filming incase anything goes wrong.

Production:

Moving onto my actual production of my advert i began with filming a basic opening scene. I chose to walk into the advert as if I'm walking the audience into the advert with me. Once i filmed this part of my advert i began to follow my storyboard. Although i started filming the part of my storyboard i was supposed to do never worked out. Therefore, i had to improvise instead of the scene in the shop. This is in the advert and shown where i get a mysterious character to give me the drink 'revenge'. This improvisation had to come to mind very quickly as i didn't want to spend too much time on the filming. This was important as i had to make time for the editing. Whilst filming i also got more than enough footage and this was because i would had a backup plan incase the editing didn't turn out the way i wanted it to.

Post Production:

Once i had all my footage and paperwork finished i move on to my editing for my film. To begin i got all my footage and picked out the best recordings of each scene. The best scene were then put together and checked to see what an overall time would be. The time was longer than expected therefore i cut off any spare seconds on the footage and got it to fit down to a suitable size for an advert. This advert is important that is it not too long or not too short. Once this was all sorted i needed to put in my audio. Firstly, with the audio i cut all the background music from the filming. After that i continued forward by finding a good instrumental to fit to the advert. The music i chose was ' counting star by one republic'. This was a great song as it was slow at the start where the advert is building up to a point like the song where everything changes. Once completing that part of my editing i needed to put in my voice over at the end where the logo appears. For this i needed a deep voice so it sounded more masculine and powerful. therefore, i used my class mate Mummit. Everything was almost complete then but i wanted some special effects to top it off so i recorded a punching/ smacking sound for when i go back for 'revenge' and then everything was complete.