If my advert was to be promoted on national television it would have to follow certain rules and other benefits in advertising from data rate cars to informations packs.
The information shown is telling us that you can have your advert on normal advertising time or you could have sponsorships , this is all on the ITV website the good thing is about the ITV website is that all the various ways of promoting adverts makes more potential advertisers want to use ITVs services. The image below shows all the way in which the audience can choose in which way they advertise.
This image shows that the promotion is a wide range of media opportunities. This information is useful to the audience as they have a good idea of what to expect when applying into the advertising world. Like i said before this is great because of the so many opportunities that itv can offer you for your advert.The next image below is a rate card of what an ideal cost for the advertisers are going to be in various countries.
This is useful for the audience as it gives an idea of how much it will cost and the income and outcome of money going towards ITV studios and if it is worth the money to pay into the Studios. There are benefits within this chart as it shows that rates can increase by 20%. This next image is about how many times the advert will been shown so it can relate to how many people will see your advert and if its worth the money once again. This is here to tell the advertisers what to expect in the industry of advertising. The benefits of this is the fact of the age you are the more it is seen.
This final image is just an addressing image of what you can promote on certain programmes and how you can promote it , this is good to know so you don't get into trouble by promoting something you shouldn't.
