Advertising production for television

If my advert was to be promoted on national television it would have to follow certain rules and other benefits in advertising from data rate cars to informations packs.

The information shown is telling us that you can have your advert on normal advertising time or you could have sponsorships , this is all on the ITV website the good thing is about the ITV website is that all the various ways of promoting adverts makes more potential advertisers want to use ITVs services. The image below shows all the way in which the audience can choose in which way they advertise.

 This image shows that the promotion is a wide range of media opportunities. This information is useful to the audience as they have a good idea of what to expect when applying into the advertising world. Like i said before this is great because of the so many opportunities that itv can offer you for your advert.The next image below is a rate card of what an ideal cost for the advertisers are going to be in various countries.

 This is useful for the audience as it gives an idea of how much it will cost and the income and outcome of money going towards ITV studios and if it is worth the money to pay into the Studios. There are benefits within this chart as it shows that rates can increase by 20%. This next image is about how many times the advert will been shown so it can relate to how many people will see your advert and if its worth the money once again. This is here to tell the advertisers what to expect in the industry of advertising. The benefits of this is the fact of the age you are the more it is seen.

 This final image is just an addressing image of what you can promote on certain programmes and how you can promote it , this is good to know so you don't get into trouble by promoting something you shouldn't.

SWOT

Evaluation for advert

Pre Production:

When i started my filming for my advert i had to make sure all my paperwork was clearly looked over including my storyboard, this was important as i needed a good plot for my purpose of filming this advert. To complete my storyboard i used 6 different stages, These stages had to have relevance to the logo to make this advert successful. I need to make sure everything was complete in my storyboard before i moved onto my next task. Once that task was complete i needed to move onto my risk assessments and health and safety whilst filming. This was important to do as the risks of the environment could effect the filming or the people included in the filming of the advert. when this was also complete i moved on to my call sheets and Reece, these were the most important to fill in as this will be the safety of the filming incase anything goes wrong.

Production:

Moving onto my actual production of my advert i began with filming a basic opening scene. I chose to walk into the advert as if I'm walking the audience into the advert with me. Once i filmed this part of my advert i began to follow my storyboard. Although i started filming the part of my storyboard i was supposed to do never worked out. Therefore, i had to improvise instead of the scene in the shop. This is in the advert and shown where i get a mysterious character to give me the drink 'revenge'. This improvisation had to come to mind very quickly as i didn't want to spend too much time on the filming. This was important as i had to make time for the editing. Whilst filming i also got more than enough footage and this was because i would had a backup plan incase the editing didn't turn out the way i wanted it to.

Post Production:

Once i had all my footage and paperwork finished i move on to my editing for my film. To begin i got all my footage and picked out the best recordings of each scene. The best scene were then put together and checked to see what an overall time would be. The time was longer than expected therefore i cut off any spare seconds on the footage and got it to fit down to a suitable size for an advert. This advert is important that is it not too long or not too short. Once this was all sorted i needed to put in my audio. Firstly, with the audio i cut all the background music from the filming. After that i continued forward by finding a good instrumental to fit to the advert. The music i chose was ' counting star by one republic'. This was a great song as it was slow at the start where the advert is building up to a point like the song where everything changes. Once completing that part of my editing i needed to put in my voice over at the end where the logo appears. For this i needed a deep voice so it sounded more masculine and powerful. therefore, i used my class mate Mummit. Everything was almost complete then but i wanted some special effects to top it off so i recorded a punching/ smacking sound for when i go back for 'revenge' and then everything was complete.

focus group research

The video above shows a good response and improvement points. The reason i did this video is to collect ideas and conclusions for future filming and editing. From this video i had discovered who my target audience is and many other specialities in the edit. From making this video i believe that focus groups are important as it give a strong output on your filming and how improvements can be made to make a more successful film. This type of research is qualitative research and this is important information from a target audience.

After i did my research on a focus group video i did some research on a poll junkie, The poll junkie is Qualitative research. This was more about ratings and numbers such as when you look on IMBD for film ratings. This is also important as it tells you whats good and whats bad in a quick and simple form. This is also more time efficient for making the advert quicker than normal. Furthermore, this research shows the audiences personal preference to what should be changed and what should stay the same. The good thing about this piece of research is that my target audience were the ones that answered the survey. This survey is directed to my personal target audience.

Creating the logo

This is the logo for my advert 'Revenge'. This advert simply was created by editing texts and messing around with filters that i could use on the text and images. This also had to look as if it had energy in the logo thats why the feature of a lighting strike is in the image as well. The reason why there is a wolf in the image is because they are strong and full of energy but are also sly like 'revenge' is sly. The colour red signifies danger and wolfs are dangerous and also fits with the flavour ' sour cherry'.

I began to create by firstly looking for a suitable font for an energy drink. Considering that the title of the logo is revenge i had to look for something that was dark and sly for it to link into the plot of this drink. The font i used is called 'Dark Wild wood'. This was good for my advert as it was revealing the so called 'Revenge'.

Once i found a suitable font i began to look for a logo or object which is sly and has revenge such as a wolf. This is where the wolf came into place, This wolf has red highlights in the head as it gives it the energy to the advert. The red also signifies danger, This is a good thing to refer to as danger is related to revenge.

The red highlights in the wolf looked amazing so i invoked the glow into the text to link to the wolf even better. The logo looked good but i needed something more to make it look even better than before, it needed more energy such as a lighting strike, This blue lighting strike changed everything. The only issue now was the logo wasn't visible in some places. Therefore, I needed a suitable background for my logo to be visible in places. This is why i chose a gradient background so it was visible at any point in the logo. The black and white was most suitable for the other colours to stand out.

advert poll links

Take it
http://www.polljunkie.com/poll/enroqz/advert-survey-revenge
view results
http://www.polljunkie.com/poll/ekdixa/advert-survey-revenge/view

Issues with advertising

Media formats including film, television, newspapers and public advertising are all reviewed by the Advertising Standards Authority is the UK regulator of advertising to make sure the advert is safe to promote.

The advertising standards authority use a strategy to ensure that the ads they release are responsible this makes sure there are no bad impacts on the UK audience.

There are different reasons from a documentary to be approved or disapproved, One example is this advertisement below and why it was upheld in a clear explanation.

Koosday Events:

This is a Koosday Event poster which was upheld by the Advertising Standards Agency. The ASA first received a complaint that the advert related driving to drinking alcohol. The ASA upheld (banned) this advert because the person in the image is in a intoxicated sate, while the text reads "I don't want to die sober" The ASA claimed that this was a direct link between driving and heavy drinking. So the advert was upheld because it was seen as a danger to the public and also violated the ASA's rules and regulations. This is one reason why adverts should be brought upon the ASA.

In conclusion the advertising standards agency is created to protect audiences from any offensive or harmful material in advertisements within the United Kingdom and also regulates the rules and standards for British advertising.