Creating the logo

This is the logo for my advert 'Revenge'. This advert simply was created by editing texts and messing around with filters that i could use on the text and images. This also had to look as if it had energy in the logo thats why the feature of a lighting strike is in the image as well. The reason why there is a wolf in the image is because they are strong and full of energy but are also sly like 'revenge' is sly. The colour red signifies danger and wolfs are dangerous and also fits with the flavour ' sour cherry'.

I began to create by firstly looking for a suitable font for an energy drink. Considering that the title of the logo is revenge i had to look for something that was dark and sly for it to link into the plot of this drink. The font i used is called 'Dark Wild wood'. This was good for my advert as it was revealing the so called 'Revenge'.

Once i found a suitable font i began to look for a logo or object which is sly and has revenge such as a wolf. This is where the wolf came into place, This wolf has red highlights in the head as it gives it the energy to the advert. The red also signifies danger, This is a good thing to refer to as danger is related to revenge.

The red highlights in the wolf looked amazing so i invoked the glow into the text to link to the wolf even better. The logo looked good but i needed something more to make it look even better than before, it needed more energy such as a lighting strike, This blue lighting strike changed everything. The only issue now was the logo wasn't visible in some places. Therefore, I needed a suitable background for my logo to be visible in places. This is why i chose a gradient background so it was visible at any point in the logo. The black and white was most suitable for the other colours to stand out.